AI Tool

Text Hook Generator

Paste your video transcript, script, or summary. Get scroll-stopping text hooks based on proven viral frameworks.

Describe your video

Paste a transcript, script, or summary. The more detail, the better your hooks.

Full transcripts give the best results. Summaries work too.

Generating your hooks

Analysing your content against 7 proven viral frameworks

Results

Your Text Hooks

The System

The Text Hook Playbook

Everything below is reverse-engineered from viral videos. Use these frameworks to write hooks that stop the scroll.

Core Framework

The 7-Point Formula

70% of people watch short-form content without audio. If your title hook doesn't land, you're only reaching 30% of your audience. Hit at least 3 of 7 and your video might go viral.

1
Summary
8 words or less. Shorter is almost always stronger.
2
Strike Emotion
Make them feel something in the first 5 seconds.
3
Leave Curiosity
Don't over-explain. Leave details OUT so they have to watch.
4
Power Word
One word that pops: boring, viral, brainwashed, 10x, suck.
5
Use "YOU"
Speaking directly to the viewer makes it personal. This is the cheat code.
6
Forehead or Chest
Place the text on your forehead or chest level. Tied to you as the subject.
★
Time Frame (Bonus)
Say 60 seconds, not 1 minute. Always use the smallest unit.
✕

Never use questions as hooks

Questions are passive. They ask permission to be interesting. Statements command attention. "Are you making this mistake?" is easy to scroll past. "You're making this mistake" stops the thumb. Always use statements, commands, or declarations.

✕

Keep the language real

Write like a person, not a marketing textbook. Use verbs people actually say: stop, start, use, build, steal, try, fix, get, make, grow. Avoid copywriter-bro language like "unleash", "ditch", "skyrocket", "level up", "brace for this", or "here's the gap". If it sounds cringe when you say it out loud, rewrite it.

Templates

7 Proven Hook Types

Pick one, fill in the blanks, record.

The Conditional
If [SITUATION], then [UNEXPECTED TRUTH]
"If you're working all the time and your business isn't growing, you're working on the wrong shit"
The Label Callout
[TARGET AUDIENCE], [attention grabber]
"Local business owners, I have a gift for you"
The Contrarian
[Common belief] is wrong. Here's what works.
"The screen is actually the LEAST impressive part"
The Timeline
After [X time], here's what I learned
"After $100M in sales, here's the only thing that matters"
The Command
[Action verb] this if [desired outcome]
"Steal these video ideas to look like a boss"
The List / Steps
Here are [NUMBER] [things] that [outcome]
"3 mistakes killing your content right now"
The Narrative
[Specific moment] + [what happened]
"I was talking to a world champion and I texted him..."
Quality Check

The Viral Checklist

Run every hook through these three tests before publishing.

01
The Split-Second Test

Look at your cover frame for 0.5 seconds. Can you answer "What's the benefit?" and "Who is this for?" If not, it's too long.

  • Max 8 words per hook
  • Use 1 action verb (Steal, Stop, Use, Build)
02
Text Placement (Safe Zone)

Never place text in the top 15% or bottom 25% of the screen.

  • Top: blocked by Reels UI and search bar
  • Bottom: blocked by handle, caption, audio
  • Middle 40%, slightly above eye level
03
3-Tier Visual System

The styling pattern from high-performing reels:

  • Main Title: Large, bold, sans-serif
  • Sub-Hook: Smaller supporting line
Framework

The 6 Power Words

Every hook needs these elements. 4 required, 2 optional multipliers.

Required
Subject Clarity
Who or what is this about?
Required
Action Word
Simple, real verbs: stop, start, use, build, steal, fix, get, grow
Required
Objective / End-State
Make the result specific and desirable
Required
Contrast Word
Show the gap: before vs after
10x Multiplier
Proof Word
Why trust you? "After $10M in sales..."
10x Multiplier
Time Word
Adds urgency: "in 30 days" / "this week"
Examples

Before & After

See the frameworks in action.

Before

How to bench press the right way

After

You've been doing this workout WRONG

Uses YOU, strikes emotion, leaves curiosity
Before

Using this new recipe to bake a cake fast

After

The easiest way to bake a cake in 60 seconds

Time frame (seconds), power word (easiest), curiosity
Before

Using ManyChat to make money with your content

After

Secret way to make money with content

Power word (secret), summary, curiosity